ZoomInfo: the B2B contact and intent database that sells by annual contract
Short version: ZoomInfo is a B2B data platform with contacts, company profiles and buyer intent signals. First, it publishes no price list, and reported plans start around $14,995 per year for three seats on an annual contract. A free tier and a short trial are reported, so test the data on your own accounts before you sign.
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Sketch a yearly budget from the reported list prices
This uses third-party estimates and one assumed seat price, so it is not a ZoomInfo quote.
Search accounts, read buying signals, and push contacts into your CRM
Because the platform covers data, signals and workflow, large teams can build target lists without stitching together several sources.
Contact and company data
You search by role, industry, size and more, so you can find the right buyer inside a target account.
Verified emails and direct dials
Credits reveal contact details, while the free Lite tier is reported to include a small monthly allowance.
Buyer intent signals
Intent data shows which companies are researching topics like yours. Advanced is reported to add it, and some packages cost extra.
CRM sync and integrations
Contacts and updates flow into your CRM, so reps work from current records.
Workflows and automation
Elite is reported to add lead routing, dynamic enrichment and alerting, so large teams can automate repetitive steps.
Chrome extension and mobile app
Reps can look up contacts while browsing a profile or a site, so research happens where the work already is.
No price list: what Professional, Advanced and Elite reportedly cost
ZoomInfo quotes every deal through a sales rep. The figures below come from buyer reports and third-party analyses in 2026, in USD. However, your quote can differ widely, so treat them as a starting point and negotiate.
Lite
It gives a small monthly allowance and a Chrome extension, so you can sample the data.
Try LiteProfessional
It covers core contact data and CRM sync, so a small team can start prospecting.
Ask about ProfessionalAdvanced
It adds buyer intent data and 10,000 yearly credits, so growing teams get more signals.
Ask about AdvancedElite
It adds workflows, scoring and advanced enrichment, so large teams automate more.
Ask about Elite| Reported 2026 figures | Professional | Advanced | Elite |
|---|---|---|---|
| Annual price | About $14,995 | $24,995 to $30,000 | $39,995 and up |
| Seats included | 3 | 3 to 5 | 3 to 5 or more |
| Bulk credits per year | 5,000 | 10,000 | 10,000 to 20,000 |
| Monthly credits per user | Not listed | 1,000 | 1,000 |
| Buyer intent data | Limited | Included | Real-time and advanced |
| Extra seat, per year | About $1,500 | About $2,500 | Ask for a quote |
The median contract is reported at about $31,875 a year across 1,313 verified purchases. Also, many teams reportedly pay $30,000 to $60,000 once seats and add-ons count, and a separate intent package is reported at $9,000 to $20,000.
Three kinds of teams, and who should look at smaller tools first
A five-figure annual contract only pays off when each seat produces enough pipeline.
Mid-market sales teams
Several reps share one data source, so the per-seat cost spreads across a larger team. As a result, Advanced often becomes the sweet spot.
Enterprise and account-based teams
Large organizations need intent data, workflows and routing, while Elite adds the controls they ask for.
Startups and small teams
Entry pricing is steep for two or three reps. However, the free tier and a short trial can show whether the data justifies the spend.
Where it shines
- Data, intent and workflow live together, so tools overlap less.
- Large teams also gain from CRM sync and routing.
- A free tier lets you sample the data first.
- Higher tiers add automation for scale.
Worth checking first
- There is no price list, so quotes vary widely.
- Contracts auto-renew, however, with a long notice window.
- Credits do not roll over, because they reset each term.
- Seats and intent packages add cost, so total them early.
Contract, credits and renewal questions to ask before the sales call
Short answers to what people ask most.
Getting started
What is ZoomInfo?
ZoomInfo is a B2B data and sales intelligence platform. It combines contact and company data, buyer intent signals and tools that sync to your CRM. In addition, it offers products for marketing and recruiting teams.
Is there a free plan or trial?
A free tier called ZoomInfo Lite is reported, with about 10 contact credits a month. In addition, a 48-hour trial with 200 credits is reported. However, some sources say there is no trial, so confirm what is offered today.
Who is ZoomInfo best for?
It suits mid-market and enterprise B2B sales teams with budget for an annual contract. However, small teams may find the entry price high. Therefore, test the free tier and compare cheaper tools first.
Pricing and credits
How much does ZoomInfo cost?
ZoomInfo publishes no price list, so every deal goes through a rep. Reported 2026 figures are about $14,995 a year for Professional, $24,995 to $30,000 for Advanced and $39,995 or more for Elite. Your quote may differ, so negotiate and compare.
What do teams typically pay in total?
The median contract is reported at about $31,875 a year across 1,313 verified purchases. In addition, many teams reportedly pay $30,000 to $60,000 once seats and add-ons count. Therefore, ask for a written quote that lists everything.
How do credits work?
Bulk credits cover exports, while monthly per-user credits cover individual lookups. Credits are reported not to roll over, and overages cost about $0.25 to $0.50 each. As a result, estimate your yearly volume before you choose a tier.
What do extra seats and intent data cost?
Extra seats are reported at about $1,500 on Professional and $2,500 on Advanced. A separate intent data package is reported at $9,000 to $20,000 a year. Therefore, total these add-ons before you compare plans.
Which plan do most teams need?
Advanced is reported to be the tier many customers end up on, because it adds buyer intent data. However, the right tier depends on your team size and goals. Therefore, test the data before you decide.
Contracts and renewals
Does the contract auto-renew?
Yes, annual contracts are reported to auto-renew, with a cancellation notice window of about 45 to 90 days. Therefore, put the date in your calendar. Otherwise, you may be locked into another full year.
What happens to my data when the contract ends?
A clause is reported that requires deleting exported contacts when the subscription expires. Therefore, read it before you build a large list. In addition, ask whether any exceptions apply.
Can I negotiate the price?
Buyer reports suggest list prices are negotiable, especially with competing quotes. However, discounts vary by deal. Therefore, ask for a multi-year or seat-based concession and compare offers.
Test the data on your own accounts before you sign
First, try the free tier or the short trial. Then check accuracy on companies you already know, and ask for a written quote with every add-on listed.
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