Apollo: find prospects, check their contact data, and start outreach from one platform
Short version: Apollo combines a large contact database with email sequences, a dialer and reporting. First, a permanent free plan lets you test the data. Paid plans start at about $49 per user per month billed annually, but credits limit how many contacts you can reveal and export, so your outreach volume decides the real cost.
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What do seats and credits add up to for your team?
This uses reported 2026 allowances, so it is a rough guide and not an official Apollo calculator.
Search the database, enrich the lead, and send the first email
Because data and outreach live together, a rep can go from a target list to a sent message without switching tools.
A large searchable contact database
You filter by role, company size and industry. Apollo describes a database of more than 200 million contacts.
Email and phone enrichment
Credits reveal verified emails and direct dials, so you contact the right person and not a generic inbox.
Email sequences
You schedule multi-step outreach, so follow-ups go out on time. Free and Basic are reported to cap sending at 250 emails a day.
A built-in dialer
Reps can call from the platform, while the US dialer is reported at about two credits per minute of talk time.
Exports to your CRM
Export credits let verified contacts leave Apollo as a file or sync to a CRM, so lists reach the tools you already use.
Reporting and advanced controls
Professional is reported to add advanced reporting, while Organization adds API access and an international dialer.
Seat prices are only half the bill: credits decide what you can actually do
Apollo charges per seat and then limits reveals and exports with credits. All prices are in USD and reported as of October 2026. However, Apollo has changed its prices during the year, so confirm the current amounts on the official pricing page.
Free
You get basic search and sequencing, so you can judge data quality before paying.
Start freeBasic
It adds far more credits, so a solo rep can prospect regularly.
Try BasicProfessional
It adds advanced reporting and more credits, so active outbound teams get more room.
Try ProfessionalOrganization
It has the highest allowances and API access, but it needs at least three seats.
Try Organization| Per seat | Free | Basic | Professional | Organization |
|---|---|---|---|---|
| Price, billed yearly | $0 | $49 per month | $79 per month | $119 per month |
| Price, billed monthly | $0 | $65 | $99 | $149, annual contract only |
| Credits per year | 1,200 | 30,000 | 48,000 | Higher, ask Apollo |
| Mobile credits per month | 5 | 75 | 100 | 200 |
| Export credits per month | 10 | 1,000 | 2,000 | 4,000 |
| Minimum seats | 1 | 1 | 1 | 3 |
Credits are reported to expire at the end of each billing cycle, so unused credits may be lost. Also, Inbound and Advanced Dialer add-ons are each reported at about $149 per month per team as introductory pricing, and a 14-day trial is reported for Basic and Professional.
Three outbound jobs where a prospecting database helps
The database pays off when the hardest part of selling is finding the right person.
Sales development teams
Reps build and work target lists all day. As a result, search, enrichment and sequences in one place save a lot of switching.
Founders doing their own outbound
The free plan lets a founder test a niche, while Basic adds enough credits for a steady weekly routine.
Agencies and recruiters
Teams that source contacts for clients can filter by role and region, while exports move lists into other tools.
Where it shines
- Data and outreach live together, so workflows are shorter.
- A permanent free plan lets you test the database first.
- Entry pricing is low, so one rep can start cheaply.
- Sequences also keep follow-ups on schedule.
Worth checking first
- Credits are limited, so estimate your monthly reveals.
- Extra credits and add-ons raise the bill, however.
- Organization needs three seats, because it is annual only.
- Data accuracy varies, so test it on your own market.
Credit and plan questions to settle before you export a list
Short answers to what people ask most.
Getting started
What is Apollo?
Apollo is a sales intelligence and outreach platform. It combines a large contact database with email sequences, a dialer and reporting. In addition, it includes tools to track deals and tasks.
Is there a free plan?
Yes, a permanent free plan is reported, with about 100 credits a month and limited mobile and export credits. However, sending is capped at 250 emails per day. Therefore, treat it as a way to test data quality.
Is there a free trial of the paid plans?
A 14-day trial is reported for Basic and Professional, with 75 credits and access to most features of the chosen plan. However, Organization is reported as an annual contract only. Therefore, use the trial on Professional if you need advanced features.
How big is the database?
Apollo describes a database of more than 200 million contacts. However, accuracy varies by region and industry. Therefore, test it against your own target market before you commit.
Plans and credits
How much does Apollo cost?
Reported October 2026 pricing per seat is $49 per month billed annually, or $65 monthly, on Basic. Professional is $79 or $99, while Organization is $119 or $149 with a three-seat minimum and an annual contract. Some older sources show $59 for Basic monthly, so confirm the amount on the official pricing page.
How do credits work?
Credits are spent when you reveal emails and phone numbers or export data, and they are reported to expire at the end of each billing cycle. For example, Basic includes about 30,000 credits a year. As a result, unused credits may be lost.
Which plan should I pick?
Basic suits light prospecting by one person, while Professional adds advanced reporting and more credits. Organization, on the other hand, adds API access and an international dialer for teams of three or more. Therefore, count your seats and monthly reveals first.
Do add-ons cost extra?
Inbound and Advanced Dialer are each reported at about $149 per month per team as introductory pricing. However, that pricing may change. In addition, extra credits cost more, so budget for them.
What is the real monthly cost?
Many buyers report that active teams spend well above the seat price once extra credits and add-ons are included. Therefore, estimate your monthly reveals and calls before you choose a tier. Also, review usage after the first month.
Everyday use
Can I run email sequences?
Yes, sequencing is included. However, Free and Basic are reported to cap sending at 250 emails a day, and Basic gives one mailbox per user. Therefore, higher-volume senders should check the limits.
Does Apollo include a dialer?
Yes, a dialer is available, and the US dialer is reported at about two credits per minute of talk time. In addition, an Advanced Dialer add-on is reported. Therefore, estimate call minutes before you commit.
Can I export contacts to my CRM?
Yes, export credits let verified contacts leave Apollo as a file or sync to a CRM. However, export credits are limited by plan, so check the monthly allowance.
Build your first prospect list in one sitting
First, start on the free plan. Then search your ideal customer profile, check the contact data, and send a short test sequence.
Start free