WhatConverts: see which ads, keywords and pages actually produce your leads
Short version: WhatConverts tracks calls, forms and chats and ties each lead back to the campaign that earned it. First, a 14-day free trial is reported, with no card required. Plans start at about $30/month, but usage fees such as call minutes are billed on top, so your lead volume shapes the real cost.
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Estimate a monthly bill from the reported rates
This applies reported local rates and the $30 usage credit, so it is a rough guide and not an official calculator.
Track the call, the form and the chat back to the click that started it
Because ad platforms stop at the click, this tool follows the lead after it reaches your business.
Call tracking with number swapping
The phone number on your site changes by traffic source, so each call links to its ad, keyword or page. Calls can be recorded too.
Form and chat tracking
Form submissions and live chats are captured alongside calls, so every lead type lands in one dashboard. This starts on the Plus plan.
Keyword-level attribution
You can see which campaigns and keywords produce leads, so budget moves toward what works.
Lead management and scoring
You can mark leads as qualified or not and assign a value, so reports show revenue and not only volume.
Customer journey and multi-touch attribution
Higher plans show every page view and touchpoint before the lead, so you see the full path. The Elite plan is reported to add this.
Reports, routing and API
Pro is reported to add call flows, custom reports, scheduled reporting and API access, so teams can automate follow-up.
A base plan plus usage: what you really pay each month
Each plan has a fixed monthly fee and a $30 usage credit. Calls, numbers and extra leads are billed beyond that credit. All prices are in USD and reported as of 2026. However, rates change, so confirm them with the pricing calculator on the official site.
Call Tracking
It covers call tracking and recording, so it suits businesses that live on the phone.
Try Call TrackingPlus
It adds form, chat and e-commerce tracking with ad integrations, so every lead type is covered.
Try PlusPro
It adds call flows, custom reports, API access and HIPAA support, so larger teams can automate.
Try ProElite
It adds customer journey and multi-touch attribution, so you see every step before a lead.
Try Elite| Usage item | Reported rate |
|---|---|
| Local tracking number | $2.50 per month each |
| Local call minutes | $0.045 per minute |
| Toll-free call minutes | $0.065 per minute |
| Call transcription | $0.02 per minute |
| Text messages | $0.03 each |
| Extra forms, chats or transactions | $0.10 each |
Agency plans with unlimited client accounts are reported at $500, $800 and $1,250 per month. Also, single-account plans are reported to include roughly 148 calls and 300 form or chat leads a month, so busier accounts pay more.
Three teams that gain the most from lead attribution
The tool pays off when ad spend is high and the real result is a phone call or a form.
PPC managers
Ad clicks do not show which ones led to calls. As a result, call and form data helps cut weak keywords and fund strong ones.
Local service businesses
Home services, law firms and clinics get many leads by phone, while HIPAA support is reported on Pro and above.
Marketing agencies
Agencies can report results to many clients, because agency plans add unlimited accounts and white-label options.
Where it shines
- Calls, forms and chats sit in one place, so reporting is simpler.
- Keyword-level data also guides ad budgets.
- Setup is reported to be quick, so tracking can go live fast.
- The trial lets you test on a live campaign.
Worth checking first
- Usage fees stack on the base plan, so estimate your volume.
- There is no permanent free plan, however.
- Forms and chats start on Plus, because the entry plan is calls only.
- Costs scale with success, so busy accounts should watch usage.
Questions about usage fees and attribution, answered before you start
Short answers to what people ask most.
Getting started
What is WhatConverts?
WhatConverts is a lead tracking and marketing attribution platform. It records calls, forms and chats, and it links each lead to the campaign, keyword or page that produced it. In addition, it offers reporting and integrations with ad platforms.
Is there a free trial?
Yes, a 14-day free trial is reported, with a small usage credit and no card required. However, no permanent free plan is reported. Therefore, set up tracking on a live campaign during the trial.
How does call tracking work?
WhatConverts swaps the phone number on your site for a tracking number based on the visitor’s source. As a result, each call links to its ad, keyword or page. However, you need to install the tracking code first.
Do I need technical skills?
Getting call tracking live is reported to be fast, and setup support is offered. However, advanced routing and reporting may take more configuration. Therefore, plan some time for the Pro features.
Pricing and usage
How much does WhatConverts cost?
Reported 2026 pricing for single accounts is $30 per month for Call Tracking, $60 for Plus, $100 for Pro and $160 for Elite. Agency plans are reported at $500, $800 and $1,250 per month. Rates change, so confirm the amounts on the official pricing page.
What are the usage fees?
Beyond the monthly plan, calls, tracking numbers, transcription, texts and extra leads are billed by use. For example, local call minutes are reported at $0.045 and transcription at $0.02 per minute. As a result, a busy account pays more than the base fee.
What does the $30 usage credit cover?
Each single-account plan is reported to include $30 of monthly usage credit. In addition, plans are reported to cover roughly 148 calls and 300 form or chat leads. However, extra usage is billed, so use the pricing calculator on the official site.
Which plan should I pick?
Call Tracking suits phone-only businesses, while Plus adds forms and chats. Pro, on the other hand, adds call flows, reports and API access. Therefore, choose Elite only if you need full journey and multi-touch attribution.
Are there agency plans?
Agency plans are reported with unlimited client accounts and white-label options. Therefore, agencies should compare them with per-account pricing. However, usage credits and fees vary, so ask for a quote.
Everyday use
Does it track forms and chats too?
Yes, form, chat and e-commerce tracking are reported from the Plus plan up. However, the entry Call Tracking plan covers calls only. Therefore, pick Plus if most of your leads come from forms.
Is WhatConverts HIPAA compliant?
HIPAA support is reported on Pro and above, along with GDPR and SOC 2. However, compliance depends on your setup, so confirm your requirements with WhatConverts and your own advisor.
Can I connect Google Ads and my CRM?
Yes, integrations with ad platforms and other tools are reported, mainly from Plus. Therefore, conversions can flow back to your ad accounts. However, check that your specific platforms are supported before you subscribe.
Find out which campaign earns your next lead
First, start the 14-day trial. Then install the tracking code on a live campaign and compare calls, forms and chats by source.
Start the 14-day trial